LinkedIn is just the beginning. WhatsApp, communities and Instagram open new B2B sales channels.
Social Selling··6 min read
Key takeaways
Advanced social selling goes beyond LinkedIn: WhatsApp Business, industry communities, Instagram and TikTok B2B deliver 2-3x higher response rates than cold email
The key is knowing which channel each prospect prefers and reaching out with personalized data. 54% of B2B buyers in Latam prefer WhatsApp over email
MapiLeads provides social media profiles (Instagram, Facebook, LinkedIn, WhatsApp) of businesses in 120+ countries
Definition
What is advanced social selling in B2B?
Advanced social selling means selling through social media by combining multiple channels with enriched data from each prospect. It goes beyond sending LinkedIn messages. LinkedIn's official guide to social selling explains the fundamentals, but advanced practitioners extend these principles across multiple platforms. It includes WhatsApp Business for industries where email underperforms, Telegram or Slack industry communities, Instagram for local businesses, and even TikTok for B2B brand visibility.
With MapiLeads you get each company's social media profiles. You know if they have Instagram, Facebook, WhatsApp or LinkedIn and contact them through the right channel with hyperpersonalized messages.
54%
of B2B buyers in Latin America prefer WhatsApp over email for first commercial contact
— Source: Meta Business Survey LATAM, 2025
78%
of sellers using social selling outperform those who don't
2.4x
more responses via WhatsApp than cold email in Latam
45%
of B2B buyers discover suppliers through social media
Channels
5 social selling channels beyond LinkedIn
Channel
Best for
Response rate
WhatsApp Business
Local businesses, Latam, hospitality, retail
35-45%
Communities (Slack/Telegram)
Tech, SaaS, startups, specific niches
20-30%
Instagram DM
Beauty, fitness, restaurants, local services
15-25%
TikTok / YouTube
B2B personal brand, education, thought leadership
Indirect
Facebook Groups
SMBs, family businesses, emerging markets
10-20%
Get your prospects' social profiles
MapiLeads includes Instagram, Facebook, LinkedIn, WhatsApp and website for each company. Data from 120+ countries.
Multichannel: LinkedIn + WhatsApp + Instagram per prospect
MapiLeads tells you which networks each company has
Personalized messages with review and industry data
Response rate of 20-45% depending on channel
Method
How to do advanced social selling in 4 steps
1
Generate a database with social profiles
Use MapiLeads to search companies by industry and area. Get email, phone, website, Instagram, Facebook, LinkedIn and WhatsApp.
2
Identify each prospect's preferred channel
A restaurant with 5K Instagram followers responds better via DM. A consultancy without Instagram but with active LinkedIn responds better there.
3
Personalize with real data
Mention something specific: their reviews, location, a recent post. MapiLeads AI generates personalized messages automatically.
4
Combine channels in sequence
Day 1: LinkedIn. Day 3: WhatsApp. Day 5: email follow-up. Multichannel multiplies response chances. To save time on scheduling and analytics across these platforms, Buffer's guide to social media automation covers 10 tasks you can automate with the right tools.
Social selling isn't posting content and waiting. It's direct, personalized outreach on the right channel. The seller who masters 3+ social channels with enriched data outperforms the one who only sends generic InMails on LinkedIn.
LinkedIn is the starting point. Advanced social selling is multichannel
In summary
Advanced social selling combines LinkedIn + WhatsApp + Instagram + communities based on each prospect's preferred channel
The key is having social media data for each company to reach out on the right channel with personalized messages
MapiLeads gives you social profiles of businesses in 120+ countries and generates personalized messages with AI for each channel
Data + social profiles from businesses in 120+ countries
MapiLeads: Instagram, Facebook, LinkedIn, WhatsApp + email + phone for each company. With AI to personalize messages. See plans or contact us.
Advanced social selling goes beyond LinkedIn to include WhatsApp Business, industry communities, Instagram B2B, TikTok for brands and Telegram groups. The key is combining multichannel presence with enriched data from each prospect to personalize every interaction.
Does social selling work outside LinkedIn?
Yes. 54% of B2B buyers in Latin America prefer WhatsApp over email for first contact. In industries like hospitality, retail and local services, Instagram and Google Business are more effective than LinkedIn.
How do you combine social selling with business data?
With MapiLeads you get social media profiles (Instagram, Facebook, LinkedIn, WhatsApp) of businesses in 120+ countries. This lets you reach out through each prospect's preferred channel with personalized messages based on their reviews and real data.