The problem isn't lack of data. It's quality
In 2026, the amount of available business data is enormous. Business registries, industry directories, online platforms, professional social networks. B2B e-commerce statistics from Statista reveal the scale of digital business activity that generates this data. The real problem is that most of these sources are incomplete on their own.
A business registry gives you the legal name and tax ID, but no email. A directory gives you the phone, but you don't know if the company is still open. According to Eurostat, 25% of European SMEs change or close within their first 3 years. If your business database depends on a single source, it's destined to become obsolete. Forrester's analysis of the rise of revenue marketing platforms shows how leading companies unify multiple data sources into a single actionable view.