The education sector buys more than you imagine
From a private school in Madrid to a university in Mexico City, from a language academy in London to a business school in Sao Paulo, they all need vendors. Educational software, furniture, technology, teacher training, catering services, transportation, school supplies... The Statista overview of the U.S. training industry shows that corporate learning spending alone runs into hundreds of billions, highlighting the scale of vendor demand across education.
We are talking about a global market exceeding $7 trillion annually, with over a million active educational institutions worldwide. And edtech growth (12% per year) is creating entirely new opportunities. Mordor Intelligence forecasts the educational consulting and training market to keep expanding through 2030, driven by corporate upskilling and digital transformation in academia.
The challenge is finding the right institutions. With segmented business databases you can filter by institution type, location, and size in any country. To build a robust pipeline, Gartner's guide to generating more qualified B2B leads offers data-driven strategies and tools that work especially well for education sector prospecting.