Why focus on tech hubs for selling SaaS?
Tech hubs are the ecosystems where companies adopt software fastest. A startup in San Francisco spends 10x more on SaaS tools than a traditional company anywhere else. Tech companies have budget, urgency, and a digital buying culture. SaaS companies in top tech hubs consistently track retention metrics; Paddle analyzes why NRR is net revenue retention as the benchmark metric for SaaS.
The global SaaS market reaches $307 billion in 2026 and grows at 18% annually. But spending is not evenly distributed: 60% concentrates in 15 cities. If you sell software, you need to know where those cities are and what companies are in each one.
The good news is you no longer need to be in Silicon Valley to sell to Silicon Valley. With verified contact data and a sector-focused approach, you can prospect tech companies from anywhere in the world.