Why are B2B testimonials key to selling more?
92% of B2B buyers read reviews and testimonials before making a purchasing decision. No matter how good your sales presentation is — another client's words carry more weight. Clients who provide testimonials are more likely to expand their accounts; Paddle connects advocacy to how client advocacy connects to revenue retention.
In B2B, decisions involve multiple people and high budgets. A real testimonial from a similar company reduces perceived risk and accelerates the decision. It is social proof in its purest form.
The problem: most companies do not ask for testimonials systematically. They settle for client logos on the website. But a testimonial with measurable results, name and title is 10x more powerful than a logo. Case studies close deals.