The global insurance market is worth $6 trillion. Here is how to capture your share.
Insurance··5 min read
Key takeaways
Insurance: one of the most profitable B2B verticals
Search insurers and brokerages in any country with MapiLeads
Segmented data improves conversion by 60% vs. unfiltered lists
The opportunity
Why insurance is a goldmine for B2B sellers
The insurance sector generates high-value leads because insurers and brokerages are companies with budgets, constant external service needs, and predictable buying cycles. Whether you sell software, consulting, marketing, or any B2B service, insurance companies make ideal clients.
We are talking about a global market exceeding $6 trillion per year, with over 300,000 active insurance businesses from the United States to Japan, from Spain to Brazil. And most B2B providers are not even prospecting them intelligently.
The problem is not demand. It is that most sales teams do not know where to find these leads. That is where segmented business databases come in.
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$6.3T
Annual global insurance premiums
Source: Swiss Re Institute, 2025
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300K+
Active insurance companies globally
Insurers, brokers, agencies
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4.8%
Annual growth rate of global insurance
Projection 2025-2028
Segments
Who to sell to within the insurance sector
Not all insurance businesses are the same. Understanding the segments lets you sharpen your sales prospecting and increase conversion.
Segment
What they need
Examples by country
General insurers
Software, regulatory compliance, digital marketing
MAPFRE (Spain), Allianz (Germany), AXA (France)
Insurance brokerages
CRM, lead generation, sales training
Thousands of local brokerages in every country
Specialized brokers
Sector data, risk analysis, consulting
Willis Towers (UK), Marsh (US), AON (global)
Insurtech
Technology integration, data, partnerships
Lemonade (US), Wefox (Germany), Caser Lab (Spain)
Independent agents
Productivity tools, local leads
Present in every country worldwide
Want insurance leads in your country?
MapiLeads lets you search for insurance companies in any country worldwide. Filter by location, size, and specialty.
Do not sell to "insurance" in general. Choose: brokerages, insurers, insurtechs. Each has different pain points and buying processes.
2
Filter by geography
Search for insurers in the countries where you operate. With MapiLeads you can filter by city, region, or entire country: from London to Mexico City, New York to Sao Paulo.
3
Personalize your pitch
Insurance companies are regulated, conservative, and receive hundreds of proposals. Speak their language: compliance, operational efficiency, portfolio retention. Deepen with lead generation strategies that actually work.
4
Use verified contact data
In insurance, reaching the right decision-maker is critical. An email to a generic inbox dies. You need the COO or innovation director contact.
5
Follow up across channels
Email, LinkedIn, call. Insurers take time to decide, but once you are in, contracts are long-term. The right CRM ensures you never drop a follow-up.
In the insurance sector, a single client can be worth tens of thousands of dollars annually in recurring contracts. Prospecting with data is not an expense -- it is the highest-ROI investment you can make.
Global coverage
Insurance leads, in any country
MapiLeads works worldwide. Here is a sample of the potential by region:
5.9K
Insurance companies in the United States alone
3.2K
Insurance companies in Germany
2.1K
Active brokerages in Spain
Insurers need vendors. The question is: will they find you or your competitor?
Start capturing insurance leads today
Access databases of insurers and brokerages in any country worldwide. Filter, segment, and export in minutes. View plans or contact us.
How can I get leads from insurance companies in my country?
With MapiLeads you can search for insurance companies, brokerages, and agents in any country worldwide. Filter by location, company size, and insurance type to find qualified leads in minutes.
What types of businesses make up the insurance sector?
The sector includes general insurers, insurance brokerages, specialized brokers, reinsurance companies, independent agents, and insurtech firms. Each segment has different needs and buying processes.
How many leads do I need to close a sale in insurance?
In B2B insurance, the average ratio is 20-30 qualified leads per closed deal. With segmented data and verified contacts, this ratio can improve to 12-15 leads per sale.