Why sell to driving schools and training centers?
Driving schools, language academies and training centers are local businesses with high supplier needs. In Spain alone there are over 55,000 private training centers and 8,000+ driving schools. Each needs management software, local marketing, teaching materials, insurance and furniture. As Buffer reveals in their social media lead generation guide, 44% of marketers generate leads through LinkedIn and 39% through Facebook, tactics that training centers can leverage to attract students and that vendors can use to reach them.
The private education sector grows at 7% annually according to Eurostat. But finding these businesses efficiently remains challenging: generic business databases cannot distinguish a driving school from a language academy. Sprout Social's B2B content marketing strategy guide notes that educational, problem-solving content like case studies and how-to guides resonates strongly with B2B audiences in the education sector. Meanwhile, the Statista worldwide online education market forecast projects continued revenue growth and user expansion, highlighting the shift to digital that training centers must embrace.
The solution: generate your own filtered database. Select the center type, pick the city, and in seconds you get verified emails, phones, addresses and social media profiles.