The industry that never stops buying
If there is one sector where B2B opportunity is global by definition, it is tourism. Every hotel in Spain, every resort in Mexico, every ryokan in Japan, every hostel in Australia needs suppliers: from amenities to management software, from digital marketing to furniture. The Statista worldwide travel and tourism market forecast projects sustained revenue growth across all segments, underscoring the sector's massive spending potential for vendors.
We are talking about a sector that generates $9.9 trillion annually and employs 330 million people. And after COVID, the tourism industry has digitalized at unprecedented speed, creating enormous demand for new technology solutions. Deloitte's 2026 travel industry outlook highlights how booking trends, technology investment, and shifting consumer preferences are reshaping vendor requirements across the hospitality chain.
With segmented databases you can find exactly the hotels, restaurants and travel agencies that need your solution in any destination worldwide. As elEconomista reports, restaurant chains grew sales 5.1% last year and are not ruling out further price increases in 2026, signaling healthy budgets for supplier partnerships.